AffNaija is a perfomance driven affiliate partner network. We are affiliate marketers with popular e-commerce websites (Jumia, Konga, Payporte, Kilimall, Yudala, Kara, Mall for Africa, AliExpress, etc.). We generate revenue from commissions per sales we direct to our merchants. With the help of our promoters/members, we get to reach a lot of potential buyers.
To make it clearer, let’s assume we had 2,000 members, each having at least 500 friends on Facebook. That means each of our product ads would be reaching at least 1,000,000 potential buyers. It was out of this large number of potential buyers we hoped to drive 100 – 1000 sales to our merchants daily.
By design, AffNaija is supposed to have two streams of revenue:
1) Revenue generated from commissions we get per sale directed to our merchants.
2) Revenue generated from payments of subscriptions by our members.
All withdrawals were to be processed from these, including other logistic costs such as withdrawal transfer charges, online payment gateway charges, website maintenance, upgrade and security.
Unfortunately, things did not work out as expected. Below is the screenshot of our wallet balance on Jumia from 22/11/17 to date. Heartbreaking, right?
Thus, from 22/11/17 to date, all withdrawals were paid from subscription fees. We were using money from three people (taking resubscription into consideration) to settle one person. This was even higher for members having a lot of referrals. Imagine the number of people’s subscription fees that would be required to pay someone with over ₦99,000 in his referral wallet.
That was how AffNaija was reduced to more or less a “Ponzi scheme” – paying Jude with money from Peter, Paul and Josephine. It was sustainable to this point because of the sincerity of the management. AffNaija survived for two months! No 1×3 or 1×4 system survived for that long (other affiliate platforms similar to AffNaija inclusive). None payed for this long.
Out of absolute transparency, we implemented the member to member fund transfer, which allowed our promoters to sell their earnings to prospective members and/or agents. Also, agents were buying earnings from members and reselling. This way, all the revenue coming from subscription fees was going directly to members. Over 1000 members got paid through this means. For over 21 days now, no money has been paid to AffNaija account. Revenue generated before then has been used to process withdrawals and settle logistic costs and other miscellaneous expenses.
Right now, AffNaija is broke and can neither afford to move to a dedicated server which can accommodate its traffic nor process withdrawals. Due to the dynamic nature of the website, it requires high server resources. In the past and recently, a lot of money has been invested on hosting.
With AffNaija, we have discovered a way by which affiliate marketing cannot work. But all glory be to God, AffNaija has helped close to 2,000 Nigerians financially. In every system, some gain, some lose while some neither gain nor lose. There is no such system where everybody wins. Whichever be the case, it’s never the end of life. When there is life, there is hope of a better day.
AffNaija is open to investors/new management. Send an email to firstname.lastname@example.org